Archive for the 'Mel Varley' Category
Is LG all just too much hype?
Posted in Advertising, Media, Marketing, Design, Mel Varley, Latest reporters' blogs May 2nd, 2008 by Melinda Varley
It could be the smartest marketing campaign of the year – promoting a new smash-hit television show and then at the last minute revealing it’s the TV itself – but after a star studded launch I am left wondering if it really worked.
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(0)Pot Noodle won’t offend me
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 25th, 2008 by Melinda Varley
So ten people (I’m guessing women with too much time on their hands) have complained about the latest Pot Noodle ad because they’ve found it “demeaning” and “offensive” to women.
Tags Pot Noodle ad, Sexism, Advertising, Food
Magners Light keeps up the fight in cider wars – but at what price
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 21st, 2008 by Melinda Varley
Cider has become a popular drink in recent years, and not just over summer, with Magners’ Irish Cider topping the cider charts. However, the arrival of rival brands including Bulmer’s has obviously scared Magners, which is driving innovation in the market forcing it to introduce a low calorie version.
iPhone not what Apple anticipated
Posted in Media, Marketing, Mel Varley, Latest reporters' blogs April 17th, 2008 by Melinda Varley
The fact that both Carphone Warehouse and O2 has refused to release sales numbers of the iPhone and now the price has been slashed by £100 is ringing alarm bells in the telecoms sector and making consumers wonder – is it all it was cracked up to be?
Tags Carphone Warehouse, O2, Telecoms, Apple
Now that’s entertainment
Posted in Media, Mel Varley, Latest reporters' blogs April 16th, 2008 by Melinda Varley
The line between what is real and what is indeed fiction is somewhat blurred when it comes to television – but isn’t it all just entertainment?
Oh how the market changes
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 8th, 2008 by Melinda Varley
“South Africa is a third world country with a first world mind”, is what the locals say down there, but its marketing industry would suggest otherwise.
Tags South Africa, Marketing, Johannesburg, Advertising
Will banning all junk food ads end the obesity crisis?
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs March 20th, 2008 by Melinda Varley
It’s been just over a year since the ban on all advertising of foods and drink high in fat, sugar and salts came into place – but the debate lives on and we still don’t have any real answers on how to tackle the obesity epidemic.
Tags Health, Obesity, Junk Food, HFSS foods
The importance of ambassador research
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs March 17th, 2008 by Melinda Varley
Specsavers use France’s most famous pop singer Edith Piaf in their most recent campaign, changing the words of ‘Je ne regrette rien’ in what seems like a cruel joke, which makes me wonder if they researched this ‘face’ at all.
Tags Specsavers, Edith Piaf, Advertising
Are advertisers responsible for gun crime?
Posted in Advertising, Media, Design, Mel Varley, Latest reporters' blogs March 14th, 2008 by Melinda Varley
Outdoor media owner JC Decaux has banned the advertising of the latest James album on its billboards because the cover depicts a baby with a gun. I didn’t think advertisers really cared about such things.
Tags JC Decaux, Outdoor Advertising, Guns, LOVE
Will River Publishing Shape up?
Posted in Media, Mel Varley, Latest reporters' blogs March 11th, 2008 by Melinda Varley
River Publishing looks to be breaking away from its traditional customer magazines as it prepares to launch its first paid-for title Shape. But can the traditional customer publisher of more than ten years survive in the cut-throat landscape that is newsstand?
Tags Print, River Publishing, Shape, Psychologies
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