Archive for the 'Jim Prior' Category
Tiger Woods: the brand
Posted in Advertising, Media, Marketing, Jim Prior December 8th, 2009 by Jim Prior
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool.
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Tags TIger Woods, Sponsorship, Brand values
Who will score next with the Football League sponsorship?
Posted in Latest reporters' blogs, Jim Prior October 12th, 2009 by Jim Prior
Where the Premiership or the World Cup are about the ultimate glory, glamour, heart-stopping drama and the sublime grace of the world’s finest athletes, the Football League, in comparison, conjures up images of trying hard to overcome natural limitations, enduring through endless battles, the struggle of the underdog, and playing in the mud and rain.
Tags the Football League, World Cup, Sponsorship, Sport
Tesco bank: brand of the future?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior August 28th, 2009 by Jim Prior
So, here’s what I don’t get about banks: Why would (and why does) anyone choose a bank based on anything other than market-leading interest rates? For me, a bank’s brand ought to be defined by its ability to consistently deliver the best rates to its customers. If all rates in the market were broadly similar …
Tags Jim Prior, Supermarket banks, Tesco
The Creative Age
Posted in Advertising, Marketing, Design, Creative, Latest reporters' blogs, Jim Prior August 13th, 2009 by Jim Prior
“I want a brand as strong as Apple” is the kind of thing we often hear from senior people in very un-Apple-like organisations. Which is fine. Except they’re just not prepared to do what it takes to make it happen.
A fish called Colin?
Posted in Advertising, Marketing, Design, Latest reporters' blogs, Jim Prior April 16th, 2009 by Jim Prior
I quite like the idea of a fish called Colin. He sounds more like a friend than a fish and I feel like I know him already. More than anything he’s a friend to the planet, to the wallet, and to cod. Don’t let the perceived superficiality of this idea mask the fact that it addresses a deep environmental issue. It’s a brilliant re-brand and it will certainly persuade some people to transfer their demand from unsustainable cod.
Tags Sainsbury's Colin, Dave, TV Rebranding
Down the tube
Posted in Latest reporters' blogs, Jim Prior April 8th, 2009 by Jim Prior
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.”
Tags Jim Prior, Metro, Recycling, Print, Underground
The Controversy of Brands
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior July 30th, 2008 by Jim Prior
It’s an ordinary weekday night. You’re at home, watching TV. For 30 minutes you watch and listen while people shout fight, get drunk, talk about sex, destroy families and glamorise crime. A typical episode of EastEnders.
Tags Brand Power, MFI, GHD, Ryanair, Advertising, TV
Is brand personality a fraud?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior May 9th, 2008 by Jim Prior
Brand personalities have pulled the wool over peoples eyes for years. The birth of brand personality as a differentiator was born with Orange and First Direct when, for the first time, businesses decided that their selfish interests might be best served by pretending to people that they were not just a fulfiller of needs but also, their best friend.
Tags Orange, First Direct, Brands, Northern Rock
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