Archive for the 'Jim Prior' Category
Is brand personality a fraud?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior May 9th, 2008 by Jim Prior
Brand personalities have pulled the wool over peoples eyes for years. The birth of brand personality as a differentiator was born with Orange and First Direct when, for the first time, businesses decided that their selfish interests might be best served by pretending to people that they were not just a fulfiller of needs but also, their best friend.
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Tags Orange, First Direct, Brands, Northern Rock
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