Archive for the 'Branwell Johnson' Category
Will ladies land on Blue Moon?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 23rd, 2008 by Branwell Johnson
A beer for women? Haven’t they got enough of their own specially targeted drinks from Malibu to WKD and other “ready-to-drinks”? Not to mention gender neutral beverages, such as Magners.
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Tags Drinks, Coors UK, Malibu, Beers, Advertising, Female targeting
Heinz’s latest idea is half baked
Posted in Design, Creative, Branwell Johnson, Latest reporters' blogs July 14th, 2008 by Branwell Johnson
As if Heinz has not got itself into enough trouble with the Deli Mayo ad it now wants to remove an iconic part of its heritage – it want to drop the word “baked” from “Baked Beanz”.
Tags Heinz, Baked Beanz, brand name, packaging
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
Kestrel Super – the drink for all occasions
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 8th, 2008 by Branwell Johnson
Kestrel Super is marketed on its 9 per cent abv – now there’s a thing. Here was I thinking it was marketed on its delicate taste and health-giving properties.
Tags Drink, Kestral Super, Portman Group
Design a bus for Boris
Posted in Design, Branwell Johnson, Latest reporters' blogs July 4th, 2008 by Branwell Johnson
Mayor of London Boris Johnson is asking people to design a new bus base don the Routemaster for the capital. Is he a few seats short of a top deck?
The Sun sets on Chippendale
Posted in Media, Branwell Johnson, Latest reporters' blogs July 2nd, 2008 by Branwell Johnson
Experienced media sales hand (they so hate the word veteran) Mark Chippendale has, erm, cashed in his chips at News International.
HMV hauling itself up by the bootstraps
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs July 1st, 2008 by Branwell Johnson
It’s good to see HMV posting a profit and Nipper (the little dog emblem for those too young) must be bounding with delight.
Smooth FM wears its art on its sleeve
Posted in Advertising, Media, Creative, Branwell Johnson, Latest reporters' blogs June 26th, 2008 by Branwell Johnson
Adland is no stranger to work being “inspired by” other ideas, either from youth culture, art installations or elsewhere. It’s always fun to identify where the cutting edge creative team has been trawling and in this case we’re looking at Smooth FM’s “Facesleeve” ad by Dye Holloway Murray.
Tags Adland, Smooth FM, "Sleeveface"
Who heads Murdoch’s list for marketing chief?
Posted in Media, Marketing, Digital, Branwell Johnson, Latest reporters' blogs June 24th, 2008 by Branwell Johnson
James Murdoch’s drastic changes among News International senior management revealed yesterday have proven fascinating but is he just rearranging deckchairs on the Titanic?
Brain drain for BA
Posted in Marketing, Branwell Johnson, Latest reporters' blogs June 19th, 2008 by Branwell Johnson
British Airways’ head of marketing and sales Tiffany Hall is leaving after nearly 20 years and her departure adds to the sense that experience is draining away from the BA cockpit.
Tags British Airways, Tiffany Hall, BBH
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