Archive for the 'Branwell Johnson' Category
Will Greyhound bring glamour to the motorways?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs August 20th, 2009 by Branwell Johnson
Can you make coach travel glamorous, stylish or even just a reasonable alternative to travelling at your own speed in the comfort of your own car? In short, can you sell coach travel on more than just the cheap price?
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Tags Greyhound, Travel, FirstGroup
Lazy Sunday afternoon evaporating for The Observer?
Posted in Media, Branwell Johnson, Latest reporters' blogs August 5th, 2009 by Branwell Johnson
No-one is writing the obituary of The Observer yet but owner Guardian Media Group has made it clear it is looking at all options for its publishing operations and it won’t shy away from tough decisions.
Has Stella been saved?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 8th, 2009 by Branwell Johnson
It looks like Stella Artois may have shaken off the associations of a “wifebeater” lager thanks to the launch of the 4% variant and the ad campaign by Mother.
Tags Stella, Anheuser-Busch InBev
Credit to Walkers crunchy promo’
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs May 6th, 2009 by Branwell Johnson
Walkers “Do Us a Flavour” promotion certainly hit the savoury spot and motivated more than a million crisp munchers to vote with Builder’s Breakfast carrying off the prize.
The Sun scorches online
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs March 27th, 2009 by Branwell Johnson
Congrats to the Sun for leapfrogging to the number one spot for web traffic in February.
Tags The Sun, guardian.co.uk, ABCe
Bring me sunshine…
Posted in Advertising, Media, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 6th, 2009 by Branwell Johnson
A smile may cost nothing – to the smiler – but is worth its weight in gold to clients and agencies trying to keep potential customers from spiralling into recession-led gloom.
Tags Smile, Recession, Jackson 5, 80's sound track, Advertising
Facebook finally faces reality
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs February 27th, 2009 by Branwell Johnson
Even though Facebook and other social networking sites are relatively new phenomena, one would have thought they’d been around long enough to learn what is likely to upset their user base and what is of high importance to said users.
Tags Facebook, Social Media
Ad soundtracks: kill or Cure?
Posted in Advertising, Media, Branwell Johnson, Latest reporters' blogs February 19th, 2009 by Branwell Johnson
Following Duffy’s appearance in the post-Brits’ Diet Coke ad and the use of a Blur song on the latest British Gas ad, it’s time to reignite the always heated debate about artistes selling their soul/wares.
Tags Duffy, Diet Coke, The Cure, Blur, British Gas
WPP equals Wild & Woolly Pooch
Posted in Marketing, Branwell Johnson, Latest reporters' blogs January 28th, 2009 by Branwell Johnson
If only we were running a photo picture caption competition. This is one shot begging for some witty and amusing – although not scabrous – contributions.
Kylie rides high in best cinema ad
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs January 26th, 2009 by Branwell Johnson
Best ever cinema ad is Kylie writhing on a bronco machine in aid of selling Agent Provocateur clothing? Quelle surprise.
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