Archive for the 'Arif Durrani' Category
Facebook confirms its position as UK’s no 1
Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani
Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.
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Tags Facebook, social networking, digital, MySpace, Bebo, UK hitwsie
Does Churchill Dog give a f*ck?
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs July 22nd, 2008 by Arif Durrani
The nodding bulldog used by Churchill Insurance has been accused of swearing in its latest TV ad created by WCRS.
Subs, who nerds them?
Posted in Media, Arif Durrani, Latest reporters' blogs July 3rd, 2008 by Arif Durrani
Trinity Mirror has become the latest publisher to consider sub-editors an extravagance they can live without in the emerging world of integrated operations.
GCap makes a bad situation even worse
Posted in General, Media, Arif Durrani June 26th, 2008 by Arif Durrani
Charles Allen can be forgiven for wondering what the hell he has got himself into as chairman of Global Radio, following today’s damning report from Ofcom about dodgy practices at GCap Media.
Having paid £375 million for GCap, the UK’s largest commercial radio operator, less than three months ago, the findings - complete with a …
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Heinz caters to the nation’s prejudices
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs June 25th, 2008 by Arif Durrani
Baked beans specialist Heinz finds itself in the middle of a PR disaster this week after pulling a tame TV ad created by Abbott Mead Vickers for all the wrong reasons.
Tags Heinz ad, ASA, Abbott Mead Vickers, The Daily Mail, Gaydar
Yahoo! surrenders to Google’s popularity
Posted in Advertising, Digital, Arif Durrani, Latest reporters' blogs June 19th, 2008 by Arif Durrani
There’s been a touch of playground posturing in cyberspace this week. Yahoo!’s decision to partner with head boy, and former arch rival, Google for a new advertising inventory in North America is a telling indictment of the surrender of power online.
Tags Yahoo, Google Ads, Digital, Clicks2Customers, Panama
Digital OOH: That’s what I’m talking about
Posted in Advertising, Media, Digital, Arif Durrani, Latest reporters' blogs June 12th, 2008 by Arif Durrani
So 30-year-old former recruitment sales manager Lee McQueen, known for his catch phrase ‘that’s what I’m talking about’, has surprised the bookies and won the fourth series of The Apprentice.
Is she faking it?
Posted in Marketing, Digital, Arif Durrani, Latest reporters' blogs June 11th, 2008 by Arif Durrani
Speculation is rife that a YouTube clip showing a gyrating woman in her knickers playing the new Wii Fit hula hoop game has been faked on behalf of Nintendo.
Tags Nintendo, Wii Fit, YouTube, Giovanny Gutierrez
Renetta McCann will be missed
Posted in Media, Marketing, Arif Durrani, Latest reporters' blogs June 10th, 2008 by Arif Durrani
The media agency world is set to become a slightly less interesting place by the end of this year, following today’s news that Renetta McCann is stepping down as global chief executive of Starcom MediaVest Group.
Euro 2008 sponsors left out in the cold
Posted in Advertising, Marketing, Arif Durrani, Latest reporters' blogs June 6th, 2008 by Arif Durrani
This year’s sponsors of Euro 2008 have so-far failed to score with football fans across the continent, according to two independent surveys published this week.
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