Archive for the 'Latest reporters' blogs' Category
Facebook confirms its position as UK’s no 1
Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani
Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.
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Tags Facebook, social networking, digital, MySpace, Bebo, UK hitwsie
Will ladies land on Blue Moon?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 23rd, 2008 by Branwell Johnson
A beer for women? Haven’t they got enough of their own specially targeted drinks from Malibu to WKD and other “ready-to-drinks”? Not to mention gender neutral beverages, such as Magners.
Tags Drinks, Coors UK, Malibu, Beers, Advertising, Female targeting
Does Churchill Dog give a f*ck?
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs July 22nd, 2008 by Arif Durrani
The nodding bulldog used by Churchill Insurance has been accused of swearing in its latest TV ad created by WCRS.
Heinz’s latest idea is half baked
Posted in Design, Creative, Branwell Johnson, Latest reporters' blogs July 14th, 2008 by Branwell Johnson
As if Heinz has not got itself into enough trouble with the Deli Mayo ad it now wants to remove an iconic part of its heritage – it want to drop the word “baked” from “Baked Beanz”.
Tags Heinz, Baked Beanz, brand name, packaging
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
Kestrel Super – the drink for all occasions
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 8th, 2008 by Branwell Johnson
Kestrel Super is marketed on its 9 per cent abv – now there’s a thing. Here was I thinking it was marketed on its delicate taste and health-giving properties.
Tags Drink, Kestral Super, Portman Group
Design a bus for Boris
Posted in Design, Branwell Johnson, Latest reporters' blogs July 4th, 2008 by Branwell Johnson
Mayor of London Boris Johnson is asking people to design a new bus base don the Routemaster for the capital. Is he a few seats short of a top deck?
Subs, who nerds them?
Posted in Media, Arif Durrani, Latest reporters' blogs July 3rd, 2008 by Arif Durrani
Trinity Mirror has become the latest publisher to consider sub-editors an extravagance they can live without in the emerging world of integrated operations.
The Sun sets on Chippendale
Posted in Media, Branwell Johnson, Latest reporters' blogs July 2nd, 2008 by Branwell Johnson
Experienced media sales hand (they so hate the word veteran) Mark Chippendale has, erm, cashed in his chips at News International.
HMV hauling itself up by the bootstraps
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs July 1st, 2008 by Branwell Johnson
It’s good to see HMV posting a profit and Nipper (the little dog emblem for those too young) must be bounding with delight.
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