Archive for the 'General' Category
Who is getting stuffed by Tesco chicken promotion?
Posted in General, Advertising, Media, Marketing, Latest reporters' blogs, Lucy Tesseras February 12th, 2008 by Lucy Tesseras
After all the hoo-ha Channel 4 has been making in recent weeks about the treatment of intensively reared chickens, why-oh-why did Tesco choose now to slash their prices and sell birds for under £2?
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Tags Tesco, Marketing, Jamie Oliver, Freerange Chicken
Would you like fries with that McDegree?
Posted in General, Marketing January 28th, 2008 by gabay
In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
Are cheesy lyrical ads outdated?
Posted in General, Advertising, Marketing, Creative, Mel Varley, Latest reporters' blogs January 28th, 2008 by Melinda Varley
Poor Halifax has been scolded by the public for its latest advert starring yet another one of its employees for being too ‘cheesy.’ Is the ‘singing and dancing’ genre of ads outdated?
The VSO ballad of John and Yoko
Posted in General, Advertising, Marketing, Creative, Latest reporters' blogs, Russell Parsons January 28th, 2008 by Russell Parsons
Do not get me wrong, I have nothing against the work of the VSO and its marketing campaign to mark its 50th anniversary and raise awareness of its services, but I question its use of John Lennon and Ono as examples of people who have helped changed the world.
Wakey, wakey, rise and shine - we’re running out of time
Posted in General, Advertising, Marketing January 17th, 2008 by admin
If you asked your client what would they like more of to do their job better, what do you think they would request? Cash? Red Bull? Faster car? New PA? No, I doubt it.
Tags Marketing, Client, Creative, Relationship
Can Apple be the king of all things entertainment?
Posted in General, Media, Nikki Preston, Latest reporters' blogs January 16th, 2008 by Nikki Preston
As if it wasn’t enough for Apple to be the world’s biggest computer manufacturer, and then MP3 player brand, and last year challenging existing mobile phone manufacturers with the launch of the iPhone…Apple is now taking on television and DVD companies.
Tags Apple, iPhone, MP3 player, Mobile phones, iPod, Technology
TfL campaign doesn’t do much to reassure angry commuters
Posted in General, Advertising, Creative, Mel Varley, Latest reporters' blogs January 11th, 2008 by Melinda Varley
Currently, TfL is running a radio campaign explaining that it will be improving trains, tracks and staff training to increase the efficiency of the tube and rail networks around London.
These are not just trading results – they’re worse than expected M&S trading results
Posted in General, Advertising, Marketing, Nikki Preston, Latest reporters' blogs January 9th, 2008 by Nikki Preston
Stuart Rose may have just been knighted by the Queen, but that doesn’t stop the honoured executive, who was hailed for turning around the struggling retailer three years ago, from being one of the many retailers facing tough times on the UK high street.
Will product placement replace creative integrity?
Posted in General, Advertising, Media, Mel Varley, Latest reporters' blogs January 8th, 2008 by Melinda Varley
This week’s announcement that a European Union directive will allow paid-for product placement in television shows has got advertisers excited, and why not - with multiple new media platforms such as the internet and video games diluting the impact of conventional television advertising, product placement may assume the guise of a Holy Grail.
Tags Advertising, Media, Film, TV, Product Placement
How sales lure in customers all year
Posted in General, Digital, Mel Varley, Latest reporters' blogs December 28th, 2007 by Melinda Varley
The most popular online retailers over the Christmas period were Play.com, Amazon and eBay according to new research, proving that if something can be bought online, its by far an easier option than rolling with the high street crowds.
Tags High Street, Sales, Christmas, Retail, Shopping
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