Archive for the 'General' Category
GCap makes a bad situation even worse
Posted in General, Media, Arif Durrani June 26th, 2008 by Arif Durrani
Charles Allen can be forgiven for wondering what the hell he has got himself into as chairman of Global Radio, following today’s damning report from Ofcom about dodgy practices at GCap Media.
Having paid £375 million for GCap, the UK’s largest commercial radio operator, less than three months ago, the findings - complete with a …
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What the papers didn’t say
Posted in General, Media, Arif Durrani June 2nd, 2008 by Arif Durrani
Newspapers are a growth business, as supported by a two and half per cent hike in global circulations in 2007, according to figures from the World Association of Newspapers (WAN); I’m just amazed chief executive Timothy Balding could talk with all that sand in his mouth.
Bloggers have to lift the mask
Posted in General, Media, Digital, Branwell Johnson April 8th, 2008 by Branwell Johnson
Been blogging on behalf of your company lately – either on the corporate site or on other sites? Careful how you present yourself because any pseudonyms or misdirection will soon be a criminal act.
Olympic sponsors sweat it out
Posted in General, Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs March 25th, 2008 by Branwell Johnson
If you are a marketer for one of the Beijing Olympic sponsors maybe you should be investing in a fine array of wigs right now – because it looks like you could be tearing your hair out by the time the games begin.
Is ‘going green’ a female thing?
Posted in General, Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs March 10th, 2008 by Arif Durrani
Why don’t men care about the environment? A recent study by advertising agency Euro RSCG - involving a thousand odd people (that’s the amount not a description) has found that women are far more likely than men to pay extra for brands claiming to have green credentials.
Tags Green, Environment, Marketing, Advertising
Merry Michael thanks his retail friends
Posted in General, Media, Branwell Johnson, Latest reporters' blogs March 5th, 2008 by Branwell Johnson
Michael Grade was his charismatic showboating self at this week’s presentation of ITV’s full year results, even alluding to “sucking a fisherman’s friend” to ribald laughter. And he had reason to be merry with ad revenues staying flat rather than sliding.
Tags ITV, TV, Media, Michael Grade
Mad men or sad men?
Posted in General, Advertising, Branwell Johnson, Latest reporters' blogs March 4th, 2008 by Branwell Johnson
BBC Four’s new drama series on 60s advertising, Mad Men, did what it said it would on the tin – but is that exciting and engaging enough? Not in my book, I won’t be returning to the trials and tribulations of Madison Avenue.
DoH campaign raises stakes for industry
Posted in General, Advertising, Media, Russell Parsons February 25th, 2008 by Russell Parsons
“But all I need is cigarettes and alcohol!” roared Mancunian dad-rockers Oasis way back in 1994, a more innocent time when Chris Evans was cool and you could enjoy a pint and a fag in the pub.
Who is getting stuffed by Tesco chicken promotion?
Posted in General, Advertising, Media, Marketing, Latest reporters' blogs, Lucy Tesseras February 12th, 2008 by Lucy Tesseras
After all the hoo-ha Channel 4 has been making in recent weeks about the treatment of intensively reared chickens, why-oh-why did Tesco choose now to slash their prices and sell birds for under £2?
Tags Tesco, Marketing, Jamie Oliver, Freerange Chicken
Would you like fries with that McDegree?
Posted in General, Marketing January 28th, 2008 by gabay
In an unprecedented move to bolster the workforce, British Prime Minister Gordon Brown will today announce that McDonald’s, Network Rail and Flybe will become the first three companies to have the authority to grant Level 3 status qualifications (equal to GCSE, A Levels or even specialised diplomas).
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