Archive for the 'General' Category
Grabbing hold of the Mini gear stick
Posted in General January 15th, 2009 by ellie wallis
The chance to work on an iconic brand does not come along too regularly so there should be some salivating in ad-land at the prospect of working on the Mini global account, summoning as it does images of the swinging 60s and The Italian Job.
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Tags Mini, WCSR, Honda, Advertising
Q. Is it me, or do retail staff not give a toss about how a customer feels if they’re disappointed or let down?
Posted in General, Marketing October 20th, 2008 by admin
Let’s take for instance my recent experience at the Wetherspoon’s pub - Holborn.
Tags Darren-Mark Noyce, Retail
Tourism Australia ad: compelling or codswallop?
Posted in General October 8th, 2008 by ellie wallis
The latest offering has the strapline “Come Walkabout”, not a reference to plunging into a chain of loud, crowded bars but rather referring to the ancient Aboriginal spiritual practice of heading out into the Australian Bush for a period of reflection on one’s place in the world and universe.
GCap makes a bad situation even worse
Posted in General, Media, Arif Durrani June 26th, 2008 by Arif Durrani
Charles Allen can be forgiven for wondering what the hell he has got himself into as chairman of Global Radio, following today’s damning report from Ofcom about dodgy practices at GCap Media.
Having paid £375 million for GCap, the UK’s largest commercial radio operator, less than three months ago, the findings - complete with a …
Tags none
What the papers didn’t say
Posted in General, Media, Arif Durrani June 2nd, 2008 by Arif Durrani
Newspapers are a growth business, as supported by a two and half per cent hike in global circulations in 2007, according to figures from the World Association of Newspapers (WAN); I’m just amazed chief executive Timothy Balding could talk with all that sand in his mouth.
Bloggers have to lift the mask
Posted in General, Media, Digital, Branwell Johnson April 8th, 2008 by Branwell Johnson
Been blogging on behalf of your company lately – either on the corporate site or on other sites? Careful how you present yourself because any pseudonyms or misdirection will soon be a criminal act.
Olympic sponsors sweat it out
Posted in General, Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs March 25th, 2008 by Branwell Johnson
If you are a marketer for one of the Beijing Olympic sponsors maybe you should be investing in a fine array of wigs right now – because it looks like you could be tearing your hair out by the time the games begin.
Is ‘going green’ a female thing?
Posted in General, Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs March 10th, 2008 by Arif Durrani
Why don’t men care about the environment? A recent study by advertising agency Euro RSCG - involving a thousand odd people (that’s the amount not a description) has found that women are far more likely than men to pay extra for brands claiming to have green credentials.
Tags Green, Environment, Marketing, Advertising
Merry Michael thanks his retail friends
Posted in General, Media, Branwell Johnson, Latest reporters' blogs March 5th, 2008 by Branwell Johnson
Michael Grade was his charismatic showboating self at this week’s presentation of ITV’s full year results, even alluding to “sucking a fisherman’s friend” to ribald laughter. And he had reason to be merry with ad revenues staying flat rather than sliding.
Tags ITV, TV, Media, Michael Grade
Mad men or sad men?
Posted in General, Advertising, Branwell Johnson, Latest reporters' blogs March 4th, 2008 by Branwell Johnson
BBC Four’s new drama series on 60s advertising, Mad Men, did what it said it would on the tin – but is that exciting and engaging enough? Not in my book, I won’t be returning to the trials and tribulations of Madison Avenue.
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