Archive for the 'Direct Marketing' Category
Tories will need to exploit digital marketing
Posted in Direct Marketing, Digital, Latest reporters' blogs September 18th, 2009 by admin
The Conservative Party’s decision to appoint LBi to its digital account could mark the start of an Obama-like electioneering battle. The now US president’s election campaign was notable for the integral role played by digital marketing.
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(0)Charities to feel the pinch?
Posted in Direct Marketing, Latest reporters' blogs, Russell Parsons November 28th, 2008 by Russell Parsons
Christmas is a time for giving, which is why charities traditionally launch campaigns at this time of the year to tap into the mood of benevolence which pervades the season to be jolly.
Tories turn to digital to seal the deal
Posted in Media, Marketing, Direct Marketing, Latest reporters' blogs, Russell Parsons September 26th, 2008 by Russell Parsons
Albeit out of the political spotlight in a week where Gordon Brown attempted to save his political life and that of his party, the Tories have been busy.
OgilvyOne all clear for take off with BA
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs May 27th, 2008 by Branwell Johnson
Three cheers for OgilvyOne for carrying off the shiny prize of the British Airways global direct marketing account.
Tags BA, OgilvyOne, Direct Marketing
Direct mail to go way of Dodo?
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs March 28th, 2008 by Branwell Johnson
The debate about paper DM becoming a dinosaur in the face of email has been hotting up for a while now but when a DM guru like David Miller weighs in one has to pay attention.
Tags Direct Mail, David Miller, Ogilvy Direct, DM packs
Credit reality check
Posted in Direct Marketing February 25th, 2008 by Andy Snuggs
The debacle at Northern Rock, Egg’s controversial withdrawal of customer credit cards, lenders changing their terms from 30 days to 14 days – It’s not good news for consumers seeking credit, which made me wonder; just how are credit card companies enticing customers during the ‘crunch’.
Tags Northern Rock, Credit Cards, Egg, Financial, Capital One
Get out my inbox
Posted in Marketing, Direct Marketing, Digital, Arif Durrani, Latest reporters' blogs January 31st, 2008 by Arif Durrani
I have to confess that a report by the Direct Marketing Association turned my blood cold this week.
Can McDonald’s break our resolution?
Posted in Advertising, Marketing, Direct Marketing, Mel Varley, Latest reporters' blogs January 3rd, 2008 by Melinda Varley
Out of the top ten most popular New Year resolutions, fitness and dieting are rated number two and three respectively. So why are the fast food companies trying to talk us out of keeping them?
Tags McDonalds, Junk Food, Vouchers, Viral Campaigns, Marketing, Advertising, Health
Nectar still tastes sweet
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs December 3rd, 2007 by Branwell Johnson
Loyalty card marketing is not dead if the £326 million pounds paid for Nectar by Canadian loyalty scheme operator Aeroplan is anything to go by.
Tags Nectar, Loyalty Cards, Direct Marketing, Retail, Aeroplan
Why open email campaigns?
Posted in Direct Marketing, Digital, Mel Varley, Latest reporters' blogs November 28th, 2007 by Melinda Varley
Every morning I find myself opening around 20 different email marketing campaigns and admittedly, I’ve started classifying them as junk without a second thought. So what would entice me, and other consumers, to actually open these emails?
Tags Direct Marketing, Email Marketing, Digital, Etail, Consumers
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