Archive for the 'Direct Marketing' Category
OgilvyOne all clear for take off with BA
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs May 27th, 2008 by Branwell Johnson
Three cheers for OgilvyOne for carrying off the shiny prize of the British Airways global direct marketing account.
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Tags BA, OgilvyOne, Direct Marketing
Direct mail to go way of Dodo?
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs March 28th, 2008 by Branwell Johnson
The debate about paper DM becoming a dinosaur in the face of email has been hotting up for a while now but when a DM guru like David Miller weighs in one has to pay attention.
Tags Direct Mail, David Miller, Ogilvy Direct, DM packs
Credit reality check
Posted in Direct Marketing February 25th, 2008 by Andy Snuggs
The debacle at Northern Rock, Egg’s controversial withdrawal of customer credit cards, lenders changing their terms from 30 days to 14 days – It’s not good news for consumers seeking credit, which made me wonder; just how are credit card companies enticing customers during the ‘crunch’.
Tags Northern Rock, Credit Cards, Egg, Financial, Capital One
Get out my inbox
Posted in Marketing, Direct Marketing, Digital, Arif Durrani, Latest reporters' blogs January 31st, 2008 by Arif Durrani
I have to confess that a report by the Direct Marketing Association turned my blood cold this week.
Can McDonald’s break our resolution?
Posted in Advertising, Marketing, Direct Marketing, Mel Varley, Latest reporters' blogs January 3rd, 2008 by Melinda Varley
Out of the top ten most popular New Year resolutions, fitness and dieting are rated number two and three respectively. So why are the fast food companies trying to talk us out of keeping them?
Tags McDonalds, Junk Food, Vouchers, Viral Campaigns, Marketing, Advertising, Health
Nectar still tastes sweet
Posted in Direct Marketing, Branwell Johnson, Latest reporters' blogs December 3rd, 2007 by Branwell Johnson
Loyalty card marketing is not dead if the £326 million pounds paid for Nectar by Canadian loyalty scheme operator Aeroplan is anything to go by.
Tags Nectar, Loyalty Cards, Direct Marketing, Retail, Aeroplan
Why open email campaigns?
Posted in Direct Marketing, Digital, Mel Varley, Latest reporters' blogs November 28th, 2007 by Melinda Varley
Every morning I find myself opening around 20 different email marketing campaigns and admittedly, I’ve started classifying them as junk without a second thought. So what would entice me, and other consumers, to actually open these emails?
Tags Direct Marketing, Email Marketing, Digital, Etail, Consumers
Mind the Gap
Posted in Marketing, Direct Marketing, Mel Varley November 23rd, 2007 by Melinda Varley
Over the past week I have received two Gap vouchers in my inbox, one for 30 per cent off and the other for 60 per cent off. We are now in the key Christmas trading period so why is Gap giving away big discounts during its busiest time of year?
Tags Gap, Ethical Trading, Retail, High Street, Shopping, Branding, Reputation
Does word-of-mouth really work?
Posted in Marketing, Direct Marketing, Mel Varley, Latest reporters' blogs November 20th, 2007 by Melinda Varley
If we take a look at the likes of Facebook then word-of-mouth marketing clearly works when it comes to driving traffic to a website – but does it sell the product?
Littlewoods should take responsibility for its own campaigns
Posted in Marketing, Direct Marketing, Nikki Preston, Latest reporters' blogs October 26th, 2007 by Nikki Preston
Almost a year after Threshers got stung by a coupon campaign, Littlewoods has fallen into the same trap, but instead of taking it on the chin like the wine retailer it is demanding its customers pay the money back.
Tags Littlewoods, Coupon, Retail, Threshers, Marketing
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