Archive for the 'Digital' Category
Tories will need to exploit digital marketing
Posted in Direct Marketing, Digital, Latest reporters' blogs September 18th, 2009 by admin
The Conservative Party’s decision to appoint LBi to its digital account could mark the start of an Obama-like electioneering battle. The now US president’s election campaign was notable for the integral role played by digital marketing.
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(0)The Sun scorches online
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs March 27th, 2009 by Branwell Johnson
Congrats to the Sun for leapfrogging to the number one spot for web traffic in February.
Tags The Sun, guardian.co.uk, ABCe
Facebook finally faces reality
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs February 27th, 2009 by Branwell Johnson
Even though Facebook and other social networking sites are relatively new phenomena, one would have thought they’d been around long enough to learn what is likely to upset their user base and what is of high importance to said users.
Tags Facebook, Social Media
Another chance to Tango?
Posted in Advertising, Marketing, Digital, Branwell Johnson, Latest reporters' blogs November 24th, 2008 by ellie wallis
Britvic has devised a clever “Save Tango” campaign hoping to capitalise on latent nostalgia and also the resentment building up against the constant nannying in regard to foodstuffs that are “bad” for you.
Tags Save Tango, Britvic, Drinks, Sunny D, Product Campaigns
Last rites for YouTube?
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs November 21st, 2008 by Branwell Johnson
One moment it was the possible saviour for agencies and clients, the next a real whipping boy for everyone, as demonstrated at the Thinkbox Televisionaries event yesterday.
Tags YouTube, Thinkbox, BBC iPlayer, Socail Networking, Digital
Radio groups need to clear fog over DAB
Posted in Media, Marketing, Digital, Latest reporters' blogs, Russell Parsons October 1st, 2008 by Russell Parsons
You could never say that DAB, or to give its less snappy full title Digital Audio Broadcasting, has been given a full chorus of unequivocal support from the commercial radio industry this year.
Facebook confirms its position as UK’s no 1
Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani
Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.
Tags Facebook, social networking, digital, MySpace, Bebo, UK hitwsie
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
HMV hauling itself up by the bootstraps
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs July 1st, 2008 by Branwell Johnson
It’s good to see HMV posting a profit and Nipper (the little dog emblem for those too young) must be bounding with delight.
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