Archive for the 'Digital' Category
Facebook confirms its position as UK’s no 1
Posted in Digital, Arif Durrani, Latest reporters' blogs July 23rd, 2008 by Arif Durrani
Facebook’s hold on the UK’s social networking scene has been underlined this week, after figures from online research specialist Hitwise places it well ahead of its rivals, with 45 per cent share of the market.
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Tags Facebook, social networking, digital, MySpace, Bebo, UK hitwsie
Over 50 but not over the hill
Posted in Marketing, Digital July 9th, 2008 by Andy Snuggs
Harriet Harman’s proposal on a new bill in regards to equality for women and for the over 50s has opened up the debate about targeting in marketing, especially when I listened to a disgruntled man who upon turning 60 noticed that he was automatically being treated as a totally different entity in the way he was being communicated to.
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
HMV hauling itself up by the bootstraps
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs July 1st, 2008 by Branwell Johnson
It’s good to see HMV posting a profit and Nipper (the little dog emblem for those too young) must be bounding with delight.
Who heads Murdoch’s list for marketing chief?
Posted in Media, Marketing, Digital, Branwell Johnson, Latest reporters' blogs June 24th, 2008 by Branwell Johnson
James Murdoch’s drastic changes among News International senior management revealed yesterday have proven fascinating but is he just rearranging deckchairs on the Titanic?
Yahoo! surrenders to Google’s popularity
Posted in Advertising, Digital, Arif Durrani, Latest reporters' blogs June 19th, 2008 by Arif Durrani
There’s been a touch of playground posturing in cyberspace this week. Yahoo!’s decision to partner with head boy, and former arch rival, Google for a new advertising inventory in North America is a telling indictment of the surrender of power online.
Tags Yahoo, Google Ads, Digital, Clicks2Customers, Panama
Digital OOH: That’s what I’m talking about
Posted in Advertising, Media, Digital, Arif Durrani, Latest reporters' blogs June 12th, 2008 by Arif Durrani
So 30-year-old former recruitment sales manager Lee McQueen, known for his catch phrase ‘that’s what I’m talking about’, has surprised the bookies and won the fourth series of The Apprentice.
Is she faking it?
Posted in Marketing, Digital, Arif Durrani, Latest reporters' blogs June 11th, 2008 by Arif Durrani
Speculation is rife that a YouTube clip showing a gyrating woman in her knickers playing the new Wii Fit hula hoop game has been faked on behalf of Nintendo.
Tags Nintendo, Wii Fit, YouTube, Giovanny Gutierrez
Every newspaper wins online
Posted in Media, Digital, Arif Durrani, Latest reporters' blogs May 29th, 2008 by Arif Durrani
Lies, damn lies and statistics have swamped the media industry more than usual this month, as the battle for online newspaper audiences hots up.
Tags Digital, The Sun, The Guardian, The Telegraph, Newspaper
Rewind those iPlayer numbers for me
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs May 20th, 2008 by Branwell Johnson
The BBC’s iPlayer has seen 75 million streams or downloads since launch – hurrah for the technology and hurrah for the licence fee payers funding the initiative. But what do the stats really mean?
Tags BBC’s iPlayer, Digital, TV, BBC Worldwide
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