Archive for the 'Design' Category
The Creative Age
Posted in Advertising, Marketing, Design, Creative, Latest reporters' blogs, Jim Prior August 13th, 2009 by Jim Prior
“I want a brand as strong as Apple” is the kind of thing we often hear from senior people in very un-Apple-like organisations. Which is fine. Except they’re just not prepared to do what it takes to make it happen.
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(0)Should cheap logo designers be banned?
Posted in Design, Creative, Latest reporters' blogs June 30th, 2009 by admin
Type ‘online logo design’ in Google search and you will see countless logo design companies and freelance logo designers offering their services at different price rates. Under such circumstances, if you are a genuine buyer and in need of a logo, what should be your strategy in order to get the best possible logo for your business at the most appropriate price?
A fish called Colin?
Posted in Advertising, Marketing, Design, Latest reporters' blogs, Jim Prior April 16th, 2009 by Jim Prior
I quite like the idea of a fish called Colin. He sounds more like a friend than a fish and I feel like I know him already. More than anything he’s a friend to the planet, to the wallet, and to cod. Don’t let the perceived superficiality of this idea mask the fact that it addresses a deep environmental issue. It’s a brilliant re-brand and it will certainly persuade some people to transfer their demand from unsustainable cod.
Tags Sainsbury's Colin, Dave, TV Rebranding
Anticipation brewing for the Stella strategy
Posted in Advertising, Marketing, Design, Creative, Branwell Johnson, Latest reporters' blogs December 2nd, 2008 by Branwell Johnson
Farewell Peeterman and Eiken Artois, although I hardly got the chance to savour your particular thirst-quenching powers.
Picture this – a London 2012 mascot
Posted in Media, Marketing, Design, Creative, Branwell Johnson, Latest reporters' blogs October 24th, 2008 by Branwell Johnson
On your marks, get set, go – the race is on to help LOCOG devise the mascot for London 2012 Olympics.
Can this turkey be turned around?
Posted in Marketing, Design, Branwell Johnson, Latest reporters' blogs July 29th, 2008 by Branwell Johnson
One of the biggest turnaround branding jobs in the history of marketing is underway – no, not the effort to make Gordon Brown electable - the attempt to make Bernard Matthews “bootiful” again.
Heinz’s latest idea is half baked
Posted in Design, Creative, Branwell Johnson, Latest reporters' blogs July 14th, 2008 by Branwell Johnson
As if Heinz has not got itself into enough trouble with the Deli Mayo ad it now wants to remove an iconic part of its heritage – it want to drop the word “baked” from “Baked Beanz”.
Tags Heinz, Baked Beanz, brand name, packaging
Design a bus for Boris
Posted in Design, Branwell Johnson, Latest reporters' blogs July 4th, 2008 by Branwell Johnson
Mayor of London Boris Johnson is asking people to design a new bus base don the Routemaster for the capital. Is he a few seats short of a top deck?
Is LG all just too much hype?
Posted in Advertising, Media, Marketing, Design, Mel Varley, Latest reporters' blogs May 2nd, 2008 by Melinda Varley
It could be the smartest marketing campaign of the year – promoting a new smash-hit television show and then at the last minute revealing it’s the TV itself – but after a star studded launch I am left wondering if it really worked.
Are advertisers responsible for gun crime?
Posted in Advertising, Media, Design, Mel Varley, Latest reporters' blogs March 14th, 2008 by Melinda Varley
Outdoor media owner JC Decaux has banned the advertising of the latest James album on its billboards because the cover depicts a baby with a gun. I didn’t think advertisers really cared about such things.
Tags JC Decaux, Outdoor Advertising, Guns, LOVE
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