Archive for the 'Design' Category
Heinz’s latest idea is half baked
Posted in Design, Creative, Branwell Johnson, Latest reporters' blogs July 14th, 2008 by Branwell Johnson
As if Heinz has not got itself into enough trouble with the Deli Mayo ad it now wants to remove an iconic part of its heritage – it want to drop the word “baked” from “Baked Beanz”.
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Tags Heinz, Baked Beanz, brand name, packaging
Design a bus for Boris
Posted in Design, Branwell Johnson, Latest reporters' blogs July 4th, 2008 by Branwell Johnson
Mayor of London Boris Johnson is asking people to design a new bus base don the Routemaster for the capital. Is he a few seats short of a top deck?
Is LG all just too much hype?
Posted in Advertising, Media, Marketing, Design, Mel Varley, Latest reporters' blogs May 2nd, 2008 by Melinda Varley
It could be the smartest marketing campaign of the year – promoting a new smash-hit television show and then at the last minute revealing it’s the TV itself – but after a star studded launch I am left wondering if it really worked.
Are advertisers responsible for gun crime?
Posted in Advertising, Media, Design, Mel Varley, Latest reporters' blogs March 14th, 2008 by Melinda Varley
Outdoor media owner JC Decaux has banned the advertising of the latest James album on its billboards because the cover depicts a baby with a gun. I didn’t think advertisers really cared about such things.
Tags JC Decaux, Outdoor Advertising, Guns, LOVE
Silverjet flies the flag
Posted in Design, Branwell Johnson, Latest reporters' blogs November 13th, 2007 by Branwell Johnson
Things we approve of, number 964 (in an ongoing list) - Silverjet listening to staff feedback and introducing a stylised Union Jack on its tailfins.
Time for a rethink on the 2012 logo?
Posted in Media, Marketing, Design, Oliver Milman, Latest reporters' blogs September 12th, 2007 by Oliver Milman
Ofcom’s decision to rap the BBC over the knuckles for showing a clip of the animated London 2012 Olympic logo (apparently as it could cause epileptic fits) puts the whole furore around the fluorescent blob into some sort of perspective.
Tags Ofcom, London 2012 Olympics, BBC, Sport, 2012 logo
A cottage industry boom
Posted in Design, Creative August 30th, 2007 by admin
Take one huge multinational agency with client service costs approaching 30 per cent, staffing and logistical costs taking a further 50 per cent chunk out of the pie and then still further fees as they hire in bespoke creatives and you can see that working from a home studio is quite obviously a good way to go…
Tags Design, Agency, Freelance, Creativity
New Panda packaging seems familiar….
Posted in Design, Oliver Milman, Latest reporters' blogs August 3rd, 2007 by Oliver Milman
Soft drinks brand Panda has rolled out a new packaging design in order to position itself as a ‘premium’ product.
Tags Ribena, Panda, Soft Drinks, Packaging, Design
Fat chance of dropping Little Chef
Posted in Marketing, Design, Branwell Johnson, Latest reporters' blogs July 10th, 2007 by Branwell Johnson
In this age of reckless brand abandonment, it is reassuring to hear the owner of Little Chef, R Capital, has made it clear that any new buyer must keep the “Fat Charlie” emblem that is much beloved of connoisseurs of hearty breakfasts on England’s highways and byways.
Tags Little Chef, Branding, Logos, Virgin Media
Will the 2012 logo triumph in the long run?
Posted in Design, Creative, Oliver Milman June 6th, 2007 by Oliver Milman
If the organisers of the London 2012 Olympic Games live by the mantra of ‘There’s no such thing as bad publicity’, they will have been quietly pleased with the torrent of criticism hurled at its curiously-shaped new logo.
Tags London 2012, Olympics, Logo, Branding, Design, Creative, Wolff Olins
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