Archive for the 'Creative' Category
The Creative Age
Posted in Advertising, Marketing, Design, Creative, Latest reporters' blogs, Jim Prior August 13th, 2009 by Jim Prior
“I want a brand as strong as Apple” is the kind of thing we often hear from senior people in very un-Apple-like organisations. Which is fine. Except they’re just not prepared to do what it takes to make it happen.
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(0)Should cheap logo designers be banned?
Posted in Design, Creative, Latest reporters' blogs June 30th, 2009 by admin
Type ‘online logo design’ in Google search and you will see countless logo design companies and freelance logo designers offering their services at different price rates. Under such circumstances, if you are a genuine buyer and in need of a logo, what should be your strategy in order to get the best possible logo for your business at the most appropriate price?
Are charity ads too exploitative?
Posted in Media, Creative, Latest reporters' blogs May 14th, 2009 by admin
Creative communications agency Baby Creative has challenged the major players in the charity sector to rethink their advertising strategy, eschewing the traditional shock and awe tactics that have become such a staple of the sector’s creative and working towards a more positive, less exploitative aesthetic.
Tags Steve Grime, Baby Creative, Charity
Bring me sunshine…
Posted in Advertising, Media, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 6th, 2009 by Branwell Johnson
A smile may cost nothing – to the smiler – but is worth its weight in gold to clients and agencies trying to keep potential customers from spiralling into recession-led gloom.
Tags Smile, Recession, Jackson 5, 80's sound track, Advertising
Raise a glass (and a half) to Cadbury ad
Posted in Advertising, Marketing, Creative, Latest reporters' blogs, Russell Parsons January 23rd, 2009 by Russell Parsons
And an Eyebow. Early days but initial superlatives in response to the new Cadbury Daily Milk ad on You Tube - “Brilliant!”, “Completely stupid - I love it” - might suggest Fallon has produced an ad that will have the same viral appeal of the much-loved “Gorilla” ad.
Tags none
BK Whopper in good taste ad?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs December 8th, 2008 by Branwell Johnson
Glad to see there is still some interesting thinking and risk-taking being deployed by agencies – albeit this Burger King Whopper “Whopper Virgins” example is from the US.
Tags Burger King, Virgin, Advertising, Borat
Anticipation brewing for the Stella strategy
Posted in Advertising, Marketing, Design, Creative, Branwell Johnson, Latest reporters' blogs December 2nd, 2008 by Branwell Johnson
Farewell Peeterman and Eiken Artois, although I hardly got the chance to savour your particular thirst-quenching powers.
There ain’t no party like an Adidas party
Posted in Advertising, Media, Creative, Latest reporters' blogs, Russell Parsons November 26th, 2008 by Russell Parsons
Is this the best party house party ever imagined? The new Adidas advertisement to mark the brand’s 60th anniversary features a panoply of three stripe loving stars – the surviving members of Run DMC, David Beckham, Missy Elliott and tennis legend Ilie Nastasi to name just a handful – enjoying some good clean fun.
Tags Adidas, David Beckham, Missy Elliott, New ad campaign, Sport, Retail
Last rites for YouTube?
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs November 21st, 2008 by Branwell Johnson
One moment it was the possible saviour for agencies and clients, the next a real whipping boy for everyone, as demonstrated at the Thinkbox Televisionaries event yesterday.
Tags YouTube, Thinkbox, BBC iPlayer, Socail Networking, Digital
Picture this – a London 2012 mascot
Posted in Media, Marketing, Design, Creative, Branwell Johnson, Latest reporters' blogs October 24th, 2008 by Branwell Johnson
On your marks, get set, go – the race is on to help LOCOG devise the mascot for London 2012 Olympics.
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