Archive for the 'Creative' Category
Heinz’s latest idea is half baked
Posted in Design, Creative, Branwell Johnson, Latest reporters' blogs July 14th, 2008 by Branwell Johnson
As if Heinz has not got itself into enough trouble with the Deli Mayo ad it now wants to remove an iconic part of its heritage – it want to drop the word “baked” from “Baked Beanz”.
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Tags Heinz, Baked Beanz, brand name, packaging
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
Smooth FM wears its art on its sleeve
Posted in Advertising, Media, Creative, Branwell Johnson, Latest reporters' blogs June 26th, 2008 by Branwell Johnson
Adland is no stranger to work being “inspired by” other ideas, either from youth culture, art installations or elsewhere. It’s always fun to identify where the cutting edge creative team has been trawling and in this case we’re looking at Smooth FM’s “Facesleeve” ad by Dye Holloway Murray.
Tags Adland, Smooth FM, "Sleeveface"
Orange cinema ads hit the (Gold) Spot
Posted in Media, Creative, Branwell Johnson, Latest reporters' blogs May 15th, 2008 by Branwell Johnson
The Orange marketing team has seduced blue eyed brat pack hunk Rob Lowe into starring in the latest Gold Sport cinema ad.
Tags Orange, Rob Lowe, Gold Spot ad, Film
Fallon’s Day-Glo menagerie
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs May 13th, 2008 by Branwell Johnson
Masses of swirling coloured animals bringing joy and excitement? It must be a Fallon ad…
Tags Orange Ad, Fallon, Advertising, Sony Bravia, Telecoms
What’s your online sign, baby?
Posted in Digital, Creative, Branwell Johnson, Latest reporters' blogs May 8th, 2008 by Branwell Johnson
Everyone has a social network online profile unless they are deviant and prefer perverse activities such as going outside for a walk or meeting people in a pub. But did you know that denizens of groups on Facebook, MySpace and the millions of niche social sites have allotted roles?
Tags Socail Networking, Facebook, Myspace, PPA, Digital
What looms amid Pearl & Dean’s fumes?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs April 29th, 2008 by Branwell Johnson
Pearl & Dean is offering clients the chance to have scents wafting out over the cinema auditorium to accompany adverts and one can have plenty of fun thinking what might accompany certain ads.
Make me a star
Posted in Advertising, Media, Marketing, Digital, Creative, Latest reporters' blogs, Lucy Tesseras April 23rd, 2008 by Lucy Tesseras
Giorgio Armani yesterday launched a worldwide competition in a bid to find a talented, undiscovered director to create a high profile ad campaign for his new fragrance collection Get Together. How very X Factor.
Cadbury’s runway ad over-complex?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 31st, 2008 by Branwell Johnson
So there you go, the new Cadbury’s ad is up and running, coincidentally set on a runway just as British Airways is experiencing meltdown at its new Terminal 5 – the twists of fate are strange indeed.
Tags Cadbury’s ad, Airport, British Airways, Chocolate, Queen
Harking back to the old days
Posted in Advertising, Marketing, Creative, Latest reporters' blogs, Lucy Tesseras March 11th, 2008 by Lucy Tesseras
Has adland run out of ideas? In recent months an influx of old ads have been resurrected from the advertising grave.
Tags Adverts, Cadbury's Crunchie, Sugar Puffs
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