Archive for the 'Advertising' Category
Will ladies land on Blue Moon?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 23rd, 2008 by Branwell Johnson
A beer for women? Haven’t they got enough of their own specially targeted drinks from Malibu to WKD and other “ready-to-drinks”? Not to mention gender neutral beverages, such as Magners.
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Tags Drinks, Coors UK, Malibu, Beers, Advertising, Female targeting
Does Churchill Dog give a f*ck?
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs July 22nd, 2008 by Arif Durrani
The nodding bulldog used by Churchill Insurance has been accused of swearing in its latest TV ad created by WCRS.
Master of Revels
Posted in Advertising, Marketing, Digital, Creative, Branwell Johnson, Latest reporters' blogs July 9th, 2008 by Branwell Johnson
Revels looks to have hit on a cracking idea with its latest campaign – combining interactivity and chocolate, two subjects that raise youthful passions.
Tags Revels, Mars, Big Brother, Marketing, PR, Abbott Mead Vickers.BBDO
Kestrel Super – the drink for all occasions
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs July 8th, 2008 by Branwell Johnson
Kestrel Super is marketed on its 9 per cent abv – now there’s a thing. Here was I thinking it was marketed on its delicate taste and health-giving properties.
Tags Drink, Kestral Super, Portman Group
Smooth FM wears its art on its sleeve
Posted in Advertising, Media, Creative, Branwell Johnson, Latest reporters' blogs June 26th, 2008 by Branwell Johnson
Adland is no stranger to work being “inspired by” other ideas, either from youth culture, art installations or elsewhere. It’s always fun to identify where the cutting edge creative team has been trawling and in this case we’re looking at Smooth FM’s “Facesleeve” ad by Dye Holloway Murray.
Tags Adland, Smooth FM, "Sleeveface"
Heinz caters to the nation’s prejudices
Posted in Advertising, Media, Marketing, Arif Durrani, Latest reporters' blogs June 25th, 2008 by Arif Durrani
Baked beans specialist Heinz finds itself in the middle of a PR disaster this week after pulling a tame TV ad created by Abbott Mead Vickers for all the wrong reasons.
Tags Heinz ad, ASA, Abbott Mead Vickers, The Daily Mail, Gaydar
Yahoo! surrenders to Google’s popularity
Posted in Advertising, Digital, Arif Durrani, Latest reporters' blogs June 19th, 2008 by Arif Durrani
There’s been a touch of playground posturing in cyberspace this week. Yahoo!’s decision to partner with head boy, and former arch rival, Google for a new advertising inventory in North America is a telling indictment of the surrender of power online.
Tags Yahoo, Google Ads, Digital, Clicks2Customers, Panama
Which direction for Woolies now?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs June 18th, 2008 by Branwell Johnson
It’s a long time since there has been much “wonder” at Woolies and while the blame cannot really be settled on the shoulders of chief executive Trevor Bish Jones he has decided to step down.
Tags Woolworths, Trevor Bish Jones, Retail
Digital OOH: That’s what I’m talking about
Posted in Advertising, Media, Digital, Arif Durrani, Latest reporters' blogs June 12th, 2008 by Arif Durrani
So 30-year-old former recruitment sales manager Lee McQueen, known for his catch phrase ‘that’s what I’m talking about’, has surprised the bookies and won the fourth series of The Apprentice.
Euro 2008 sponsors left out in the cold
Posted in Advertising, Marketing, Arif Durrani, Latest reporters' blogs June 6th, 2008 by Arif Durrani
This year’s sponsors of Euro 2008 have so-far failed to score with football fans across the continent, according to two independent surveys published this week.
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