Archive for the 'Advertising' Category
Tiger Woods: the brand
Posted in Advertising, Media, Marketing, Jim Prior December 8th, 2009 by Jim Prior
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool.
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Tags TIger Woods, Sponsorship, Brand values
Tesco bank: brand of the future?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior August 28th, 2009 by Jim Prior
So, here’s what I don’t get about banks: Why would (and why does) anyone choose a bank based on anything other than market-leading interest rates? For me, a bank’s brand ought to be defined by its ability to consistently deliver the best rates to its customers. If all rates in the market were broadly similar …
Tags Jim Prior, Supermarket banks, Tesco
Will Greyhound bring glamour to the motorways?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs August 20th, 2009 by Branwell Johnson
Can you make coach travel glamorous, stylish or even just a reasonable alternative to travelling at your own speed in the comfort of your own car? In short, can you sell coach travel on more than just the cheap price?
Tags Greyhound, Travel, FirstGroup
The Creative Age
Posted in Advertising, Marketing, Design, Creative, Latest reporters' blogs, Jim Prior August 13th, 2009 by Jim Prior
“I want a brand as strong as Apple” is the kind of thing we often hear from senior people in very un-Apple-like organisations. Which is fine. Except they’re just not prepared to do what it takes to make it happen.
Has Stella been saved?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 8th, 2009 by Branwell Johnson
It looks like Stella Artois may have shaken off the associations of a “wifebeater” lager thanks to the launch of the 4% variant and the ad campaign by Mother.
Tags Stella, Anheuser-Busch InBev
Credit to Walkers crunchy promo’
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs May 6th, 2009 by Branwell Johnson
Walkers “Do Us a Flavour” promotion certainly hit the savoury spot and motivated more than a million crisp munchers to vote with Builder’s Breakfast carrying off the prize.
A fish called Colin?
Posted in Advertising, Marketing, Design, Latest reporters' blogs, Jim Prior April 16th, 2009 by Jim Prior
I quite like the idea of a fish called Colin. He sounds more like a friend than a fish and I feel like I know him already. More than anything he’s a friend to the planet, to the wallet, and to cod. Don’t let the perceived superficiality of this idea mask the fact that it addresses a deep environmental issue. It’s a brilliant re-brand and it will certainly persuade some people to transfer their demand from unsustainable cod.
Tags Sainsbury's Colin, Dave, TV Rebranding
Bring me sunshine…
Posted in Advertising, Media, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 6th, 2009 by Branwell Johnson
A smile may cost nothing – to the smiler – but is worth its weight in gold to clients and agencies trying to keep potential customers from spiralling into recession-led gloom.
Tags Smile, Recession, Jackson 5, 80's sound track, Advertising
Ad soundtracks: kill or Cure?
Posted in Advertising, Media, Branwell Johnson, Latest reporters' blogs February 19th, 2009 by Branwell Johnson
Following Duffy’s appearance in the post-Brits’ Diet Coke ad and the use of a Blur song on the latest British Gas ad, it’s time to reignite the always heated debate about artistes selling their soul/wares.
Tags Duffy, Diet Coke, The Cure, Blur, British Gas
Kylie rides high in best cinema ad
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs January 26th, 2009 by Branwell Johnson
Best ever cinema ad is Kylie writhing on a bronco machine in aid of selling Agent Provocateur clothing? Quelle surprise.
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