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Boxing Day sales a thing of the past?

Posted in Advertising, Marketing, Nikki Preston, Latest reporters' blogs December 20th, 2007 by Nikki Preston

Is it just me, or are the Christmas sales getting earlier each year?

First it’s the shoe shops with brands such as Office and Faith slashing the prices of their party shoes and then other retailers quickly follow suit.

As reported today, this could merely be a sign that the high street is nearing a recession and as the competition gets even tougher and the retailers battle it out they have had to resort to slashing prices just to lure punters in.

However, despite the price reductions the retailers are still pinning their hopes on shoppers saving their pennies for the January sales.

While traditionally the Boxing Day sales have been promoted with TV and print ads, it almost seems a waste of time and money as by the time 25 December comes around the sales are in full swing.

So while retailers are finding it hard to pull in cash, it seems that media owners and marketers could too be effected by this domino affect as Boxing Day spots become increasingly harder to sell.

Instead it seems that instead of Boxing Day ads hitting our screens, companies are doing everything early and just as we finish off the last mouthful of turkey will be bombarded with ads for Easter.

It’s good to know marketers never miss an opportunity to flaunt their products at us.