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Tiger Woods: the brand
Posted in Advertising, Media, Marketing, Jim Prior December 8th, 2009 by Jim Prior
Mostly I argue that people are not brands. But in Tiger Woods’ case I make an exception. Because he has gone out of his way to make himself one, and he’s been taking everyone for a fool.
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Tags TIger Woods, Sponsorship, Brand values
Who will score next with the Football League sponsorship?
Posted in Latest reporters' blogs, Jim Prior October 12th, 2009 by Jim Prior
Where the Premiership or the World Cup are about the ultimate glory, glamour, heart-stopping drama and the sublime grace of the world’s finest athletes, the Football League, in comparison, conjures up images of trying hard to overcome natural limitations, enduring through endless battles, the struggle of the underdog, and playing in the mud and rain.
Tags the Football League, World Cup, Sponsorship, Sport
Tories will need to exploit digital marketing
Posted in Direct Marketing, Digital, Latest reporters' blogs September 18th, 2009 by admin
The Conservative Party’s decision to appoint LBi to its digital account could mark the start of an Obama-like electioneering battle. The now US president’s election campaign was notable for the integral role played by digital marketing.
Tesco bank: brand of the future?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior August 28th, 2009 by Jim Prior
So, here’s what I don’t get about banks: Why would (and why does) anyone choose a bank based on anything other than market-leading interest rates? For me, a bank’s brand ought to be defined by its ability to consistently deliver the best rates to its customers. If all rates in the market were broadly similar …
Tags Jim Prior, Supermarket banks, Tesco
Will Greyhound bring glamour to the motorways?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs August 20th, 2009 by Branwell Johnson
Can you make coach travel glamorous, stylish or even just a reasonable alternative to travelling at your own speed in the comfort of your own car? In short, can you sell coach travel on more than just the cheap price?
Tags Greyhound, Travel, FirstGroup
The Creative Age
Posted in Advertising, Marketing, Design, Creative, Latest reporters' blogs, Jim Prior August 13th, 2009 by Jim Prior
“I want a brand as strong as Apple” is the kind of thing we often hear from senior people in very un-Apple-like organisations. Which is fine. Except they’re just not prepared to do what it takes to make it happen.
Lazy Sunday afternoon evaporating for The Observer?
Posted in Media, Branwell Johnson, Latest reporters' blogs August 5th, 2009 by Branwell Johnson
No-one is writing the obituary of The Observer yet but owner Guardian Media Group has made it clear it is looking at all options for its publishing operations and it won’t shy away from tough decisions.
UK to follow Aussie lead on sports sponsorship? Don’t put your shirt on it
Posted in Marketing, Latest reporters' blogs, Russell Parsons July 31st, 2009 by Russell Parsons
Australian sport and alcohol have enjoyed a long and sometimes fruitful relationship. From Foster’s multi-million dollar backing of Aussie Rules football association, the AFL through to tales of Aussie cricketers’ marathon drinking sessions en route to England to do Ashes battle, there is an indelible link between drink and sporting contest Down Under.
Tags Sport, Fosters, Alcohol, Sponsorship, Ashes
Should cheap logo designers be banned?
Posted in Design, Creative, Latest reporters' blogs June 30th, 2009 by admin
Type ‘online logo design’ in Google search and you will see countless logo design companies and freelance logo designers offering their services at different price rates. Under such circumstances, if you are a genuine buyer and in need of a logo, what should be your strategy in order to get the best possible logo for your business at the most appropriate price?
Are charity ads too exploitative?
Posted in Media, Creative, Latest reporters' blogs May 14th, 2009 by admin
Creative communications agency Baby Creative has challenged the major players in the charity sector to rethink their advertising strategy, eschewing the traditional shock and awe tactics that have become such a staple of the sector’s creative and working towards a more positive, less exploitative aesthetic.
Tags Steve Grime, Baby Creative, Charity
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