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Should cheap logo designers be banned?
Posted in Design, Creative, Latest reporters' blogs June 30th, 2009 by admin
Type ‘online logo design’ in Google search and you will see countless logo design companies and freelance logo designers offering their services at different price rates. Under such circumstances, if you are a genuine buyer and in need of a logo, what should be your strategy in order to get the best possible logo for your business at the most appropriate price?
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(0)Are charity ads too exploitative?
Posted in Media, Creative, Latest reporters' blogs May 14th, 2009 by admin
Creative communications agency Baby Creative has challenged the major players in the charity sector to rethink their advertising strategy, eschewing the traditional shock and awe tactics that have become such a staple of the sector’s creative and working towards a more positive, less exploitative aesthetic.
Tags Steve Grime, Baby Creative, Charity
Has Stella been saved?
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs May 8th, 2009 by Branwell Johnson
It looks like Stella Artois may have shaken off the associations of a “wifebeater” lager thanks to the launch of the 4% variant and the ad campaign by Mother.
Tags Stella, Anheuser-Busch InBev
Credit to Walkers crunchy promo’
Posted in Advertising, Media, Marketing, Branwell Johnson, Latest reporters' blogs May 6th, 2009 by Branwell Johnson
Walkers “Do Us a Flavour” promotion certainly hit the savoury spot and motivated more than a million crisp munchers to vote with Builder’s Breakfast carrying off the prize.
A fish called Colin?
Posted in Advertising, Marketing, Design, Latest reporters' blogs, Jim Prior April 16th, 2009 by Jim Prior
I quite like the idea of a fish called Colin. He sounds more like a friend than a fish and I feel like I know him already. More than anything he’s a friend to the planet, to the wallet, and to cod. Don’t let the perceived superficiality of this idea mask the fact that it addresses a deep environmental issue. It’s a brilliant re-brand and it will certainly persuade some people to transfer their demand from unsustainable cod.
Tags Sainsbury's Colin, Dave, TV Rebranding
Down the tube
Posted in Latest reporters' blogs, Jim Prior April 8th, 2009 by Jim Prior
The other day someone asked me where I’d got an obscure piece of information, about Bhutan, from. “Metro,” I said, “the source of all knowledge.”
Tags Jim Prior, Metro, Recycling, Print, Underground
The Sun scorches online
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs March 27th, 2009 by Branwell Johnson
Congrats to the Sun for leapfrogging to the number one spot for web traffic in February.
Tags The Sun, guardian.co.uk, ABCe
Bring me sunshine…
Posted in Advertising, Media, Marketing, Creative, Branwell Johnson, Latest reporters' blogs March 6th, 2009 by Branwell Johnson
A smile may cost nothing – to the smiler – but is worth its weight in gold to clients and agencies trying to keep potential customers from spiralling into recession-led gloom.
Tags Smile, Recession, Jackson 5, 80's sound track, Advertising
Facebook finally faces reality
Posted in Media, Digital, Branwell Johnson, Latest reporters' blogs February 27th, 2009 by Branwell Johnson
Even though Facebook and other social networking sites are relatively new phenomena, one would have thought they’d been around long enough to learn what is likely to upset their user base and what is of high importance to said users.
Tags Facebook, Social Media
Ad soundtracks: kill or Cure?
Posted in Advertising, Media, Branwell Johnson, Latest reporters' blogs February 19th, 2009 by Branwell Johnson
Following Duffy’s appearance in the post-Brits’ Diet Coke ad and the use of a Blur song on the latest British Gas ad, it’s time to reignite the always heated debate about artistes selling their soul/wares.
Tags Duffy, Diet Coke, The Cure, Blur, British Gas
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Brand Strategy Blog The Blog site is part of Brand Strategy Magazine, the leading strategic monthly title for global marketers.
