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Is brand personality a fraud?
Posted in Advertising, Marketing, Latest reporters' blogs, Jim Prior May 9th, 2008 by Jim Prior
Brand personalities have pulled the wool over peoples eyes for years. The birth of brand personality as a differentiator was born with Orange and First Direct when, for the first time, businesses decided that their selfish interests might be best served by pretending to people that they were not just a fulfiller of needs but also, their best friend.
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Tags Orange, First Direct, Brands, Northern Rock
What’s your online sign, baby?
Posted in Digital, Creative, Branwell Johnson, Latest reporters' blogs May 8th, 2008 by Branwell Johnson
Everyone has a social network online profile unless they are deviant and prefer perverse activities such as going outside for a walk or meeting people in a pub. But did you know that denizens of groups on Facebook, MySpace and the millions of niche social sites have allotted roles?
Tags Socail Networking, Facebook, Myspace, PPA, Digital
Asda’s green film both worthwhile and canny
Posted in Media, Marketing, Latest reporters' blogs, Russell Parsons May 6th, 2008 by Russell Parsons
With green consumerism showing no signs of slowing down, the ever more environmentally conscience UK population are increasingly looking for products which are organicfreerangecontainnoadditivesorpresevativesetc and have no pejorative effect on mother earth in the slightest.
Tags Green consumerism, Asda, Greenpeace
Is LG all just too much hype?
Posted in Advertising, Media, Marketing, Design, Mel Varley, Latest reporters' blogs May 2nd, 2008 by Melinda Varley
It could be the smartest marketing campaign of the year – promoting a new smash-hit television show and then at the last minute revealing it’s the TV itself – but after a star studded launch I am left wondering if it really worked.
Xfm 104.9 needs to show indie spirit
Posted in Media, Latest reporters' blogs, Russell Parsons May 1st, 2008 by Russell Parsons
Quarter one Rajar figures for London indie music station Xfm 104.9 must have made uncomfortable reading this morning for both its present and probable future owners.
Tags Radio, Rajars, Xfm 104.9, GCap Media, Virgin Radio, Radio One
Nation’s sensibilities go up in smoke
Posted in Advertising, Arif Durrani, Latest reporters' blogs April 30th, 2008 by Arif Durrani
Last year it was an ad designed to help the gay community, this year the most complained about advertising campaign in the UK came with the government’s attempt to help people stop smoking; sometimes it just doesn’t pay to care.
Tags Smoking, Advertising, NHS, ASA
Away with the Aireys
Posted in Media, Branwell Johnson, Latest reporters' blogs April 30th, 2008 by Branwell Johnson
Dawn Airey has jumped ship from ITV in a return to Five after a mere eight months and the conspiracy theorists are even suggesting this was part of her master plan all along. The boat has been rocked indeed, but does it mean an opportunity for ad-lands’s own Rupert Howell?
Tags Dawn Airey, ITV, Five, Rupert Howell
What looms amid Pearl & Dean’s fumes?
Posted in Advertising, Marketing, Creative, Branwell Johnson, Latest reporters' blogs April 29th, 2008 by Branwell Johnson
Pearl & Dean is offering clients the chance to have scents wafting out over the cinema auditorium to accompany adverts and one can have plenty of fun thinking what might accompany certain ads.
Pot Noodle won’t offend me
Posted in Advertising, Marketing, Mel Varley, Latest reporters' blogs April 25th, 2008 by Melinda Varley
So ten people (I’m guessing women with too much time on their hands) have complained about the latest Pot Noodle ad because they’ve found it “demeaning” and “offensive” to women.
Tags Pot Noodle ad, Sexism, Advertising, Food
Sorry but you are boring me
Posted in Advertising, Marketing, Branwell Johnson, Latest reporters' blogs April 24th, 2008 by Branwell Johnson
Think that as a marketing director you are able to captivate a dinner party, impress the ladies at a trendy bar and in general have one of the most interesting jobs around? Wrong - and to rub salt in the wound sales people are more interesting.
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